India / United States / Dubai · October 2026-January 2027

Be part of your customers' seasonal plans.

Connect the occasion to the reason customers choose your business. Plan Google Maps visibility, GBP posts, review proof, an SEO-powered website and a complete branded Instagram programme with Gloo Local.

Gloo Local Product and Research · Reviewed 4 October 2026

India: win the customer moment.

Navratri and Dussehra

2026-10-11 - 2026-10-20

Win the festive visit, not just a festive like.

Fasting menus, evening shopping and neighbourhood celebrations create different customer needs. Publish the exact option, opening time and route to purchase instead of one generic festival greeting.

Verify local fasting practices and festival dates with your community.

Drik Panchang festival calendar

Diwali

2026-11-06 - 2026-11-08

Turn festive interest into orders you can fulfil.

Customers are comparing gifts, dining plans and celebration services. Your campaign should answer what is included, when it is available and how to reserve it before stock or slots run out.

Dhanteras is 6 November and Diwali is 8 November in the referenced 2026 calendar. Dubai campaign dates may span the wider Festival of Lights.

Drik Panchang festival calendar

Karwa Chauth

2026-10-29 - 2026-10-29

Fill the right appointment slots before the celebration.

Mehendi, beauty appointments and evening dining have different lead times. Make service availability and timings easy to find before customers call three competing businesses.

Observance and moonrise timings vary by city. Do not publish one timing for all India.

Drik Panchang festival calendar

Wedding season

2026-10-01 - 2027-01-31

Be the business couples shortlist, not the one they forget.

Wedding buying is a sequence of decisions: venue, catering, outfits, beauty and guest logistics. Build proof around one service and one location instead of promising to do everything.

This is a planning season, not a single holiday. Auspicious dates, venue demand and community customs vary.

Drik Panchang festival calendar

Christmas and holiday trading

2026-12-01 - 2026-12-25

Turn holiday inspiration into a visit with a plan.

Gift shoppers, office organisers and families need different information. Split gifting, group bookings and opening-hours messages so customers can make a decision quickly.

Christmas is 25 December. Hanukkah runs from sunset 4 December through 12 December 2026; treat it as a distinct observance, not a Christmas promotion.

India Post public holiday calendar

New Year

2026-12-31 - 2027-01-01

Sell the next step, not another New Year greeting.

New Year buying moves from celebrations to new routines. Keep event bookings, January appointments and fresh-start memberships separate so the message fits the customer moment.

New Year crosses calendar years. Confirm 31 December event details separately from 1 January trading hours.

India Post public holiday calendar

Lohri, Pongal and Makar Sankranti

2027-01-14 - 2027-01-15

Create for the celebration your community actually observes.

Regional harvest festivals are not interchangeable. Choose the relevant observance, language, food and symbols before you create a creative brief.

Local execution: Name the relevant celebration and actual menu items. Explain availability and preparation instead of mixing unrelated cultural symbols. Keep website, GBP hours, booking details and Instagram information consistent.

Mid-January dates and observances differ by region. The referenced calendar lists Lohri on 14 January and Pongal/Sankranti around 15 January 2027; confirm locally.

Drik Panchang 2027 Indian calendar

Republic Day

2027-01-26 - 2027-01-26

Make the long-weekend message useful and respectful.

Customers may be planning family outings or checking store hours. Lead with the service and the visit information; patriotic imagery is not a substitute for a clear offer.

Local execution: Show actual opening hours, menu availability and reservation route. Check local restrictions before promoting alcohol-related offers. Keep website, GBP hours, booking details and Instagram information consistent.

Republic Day is 26 January. Respect applicable national-symbol rules and local trading restrictions.

India Post public holiday calendar

United States: win the customer moment.

Halloween

2026-10-31 - 2026-10-31

Make the occasion worth leaving home for.

A seasonal drink is not an event strategy. Give customers a reason to visit: a named experience, an age-appropriate time slot, a price and a booking or collection route.

Halloween is a commercial occasion, not a public holiday. Adapt imagery to your audience and venue policy.

Dubai Department of Economy and Tourism 2026 retail calendar

Thanksgiving

2026-11-26 - 2026-11-26

Make holiday ordering simpler than the alternative.

People need to know portion sizes, pickup windows and what is included. A beautiful Thanksgiving asset should remove ordering uncertainty, not create another question.

Local execution: List portion guidance, inclusions, allergens, reheating instructions and the last order date. Keep dine-in and takeaway calls to action separate. Keep website, GBP hours, booking details and Instagram information consistent.

Thanksgiving is 26 November 2026. Check local trading and fulfilment arrangements before publishing.

US Office of Personnel Management holiday dates

Black Friday and White Friday

2026-11-27 - 2026-11-30

Make the offer clear enough to buy, not merely click.

Customers are comparing total price, availability and fulfilment. A strong Black Friday campaign makes the real saving and the next step explicit, with no invented scarcity.

Black Friday is 27 November and Cyber Monday is 30 November 2026. White Friday naming and offer windows vary by retailer.

US Office of Personnel Management holiday dates

Small Business Saturday

2026-11-28 - 2026-11-28

Give your neighbours a reason to choose you.

An independent business can win with personal service, distinctive products and visible local proof. Help shoppers understand why a visit to your business is worth the detour.

Small Business Saturday follows US Thanksgiving. Do not imply sponsorship or partnership with American Express.

American Express Shop Small

Christmas and holiday trading

2026-12-01 - 2026-12-25

Turn holiday inspiration into a visit with a plan.

Gift shoppers, office organisers and families need different information. Split gifting, group bookings and opening-hours messages so customers can make a decision quickly.

Christmas is 25 December. Hanukkah runs from sunset 4 December through 12 December 2026; treat it as a distinct observance, not a Christmas promotion.

India Post public holiday calendar

New Year

2026-12-31 - 2027-01-01

Sell the next step, not another New Year greeting.

New Year buying moves from celebrations to new routines. Keep event bookings, January appointments and fresh-start memberships separate so the message fits the customer moment.

New Year crosses calendar years. Confirm 31 December event details separately from 1 January trading hours.

India Post public holiday calendar

Dubai: win the customer moment.

Halloween

2026-10-31 - 2026-10-31

Make the occasion worth leaving home for.

A seasonal drink is not an event strategy. Give customers a reason to visit: a named experience, an age-appropriate time slot, a price and a booking or collection route.

Halloween is a commercial occasion, not a public holiday. Adapt imagery to your audience and venue policy.

Dubai Department of Economy and Tourism 2026 retail calendar

Diwali

2026-11-06 - 2026-11-08

Turn festive interest into orders you can fulfil.

Customers are comparing gifts, dining plans and celebration services. Your campaign should answer what is included, when it is available and how to reserve it before stock or slots run out.

Dhanteras is 6 November and Diwali is 8 November in the referenced 2026 calendar. Dubai campaign dates may span the wider Festival of Lights.

Drik Panchang festival calendar

Black Friday and White Friday

2026-11-27 - 2026-11-30

Make the offer clear enough to buy, not merely click.

Customers are comparing total price, availability and fulfilment. A strong Black Friday campaign makes the real saving and the next step explicit, with no invented scarcity.

Black Friday is 27 November and Cyber Monday is 30 November 2026. White Friday naming and offer windows vary by retailer.

US Office of Personnel Management holiday dates

Christmas and holiday trading

2026-12-01 - 2026-12-25

Turn holiday inspiration into a visit with a plan.

Gift shoppers, office organisers and families need different information. Split gifting, group bookings and opening-hours messages so customers can make a decision quickly.

Christmas is 25 December. Hanukkah runs from sunset 4 December through 12 December 2026; treat it as a distinct observance, not a Christmas promotion.

India Post public holiday calendar

New Year

2026-12-31 - 2027-01-01

Sell the next step, not another New Year greeting.

New Year buying moves from celebrations to new routines. Keep event bookings, January appointments and fresh-start memberships separate so the message fits the customer moment.

New Year crosses calendar years. Confirm 31 December event details separately from 1 January trading hours.

India Post public holiday calendar

Dubai Home Festival

2026-10-16 - 2026-11-01

Help shoppers see the room, then buy the right pieces.

Home purchases need context: dimensions, materials, delivery and installation. Use in-store screens to explain a room solution rather than rotate disconnected product discounts.

Local execution: Show a coordinated set, actual dimensions and delivery conditions. Separate included items from decorative props. Keep website, GBP hours, booking details and Instagram information consistent.

Dubai Home Festival is scheduled for 16 October-1 November 2026. Participation and retailer offers must be confirmed independently.

Dubai Department of Economy and Tourism 2026 retail calendar

Dubai Fitness Challenge

2026-10-31 - 2026-11-29

Be the nearby place people can start and return to.

A month of movement creates discovery opportunities for gyms, studios and wellness businesses. Show beginner access, class times and location proof instead of promising instant fitness results.

Dubai Fitness Challenge is scheduled for 31 October-29 November 2026. Do not imply official event partnership unless confirmed.

Dubai Department of Economy and Tourism 2026 retail calendar

UAE National Day

2026-12-02 - 2026-12-03

Help customers plan the holiday visit with confidence.

Residents and visitors need reliable venue hours, offers and booking details. Use respectful creative and branch-specific information rather than a generic flag-and-discount graphic.

UAE National Day public holidays are 2-3 December. Wider retail celebrations may use a different campaign window.

UAE government public holidays

Dubai Shopping Festival

2026-12-04 - 2027-01-17

Stay useful throughout the shopping season, not just opening week.

A long retail season needs fresh product stories and accurate offer windows. Visitors are comparing where to go, what is available and whether the journey is worth it.

The upcoming Dubai Shopping Festival is 4 December 2026-17 January 2027, not the previous edition's dates.

Visit Dubai winter events