Benchmark

Review Velocity Benchmarks

Review velocity—not just star rating—drives trust signals and local ranking momentum.

What is a good review velocity?

Competitive local businesses often need 4–12 new Google reviews per month per location, depending on industry and market density. Franchises should track velocity by region and intervene when locations fall below benchmark for two consecutive months.

SegmentMonthly reviews (target)
Restaurants8–15
Clinics4–8
Retail6–12

TL;DR

Track monthly review velocity per location. Below benchmark for 8 weeks usually precedes rating and ranking slips.

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