Resource
Local SEO Audit Checklist
Use this checklist weekly to find the highest-impact local SEO gaps before they hurt map pack visibility.
What is a local SEO audit checklist?
A local SEO audit checklist is a repeatable list of Google Business Profile, review, content, and ranking checks that helps teams prioritize fixes by location. Strong audits score profile completeness, review response speed, post freshness, NAP consistency, and map-pack coverage for priority keywords.
Checklist by Category
| Area | What to check | Priority |
|---|---|---|
| GBP profile | Categories, hours, services, photos, Q&A | High |
| Reviews | Rating trend, response SLA, velocity | High |
| Content | Posts, offers, landing page relevance | Medium |
| Rankings | Map pack position for top 10 keywords | High |
| Governance | Brand consistency across locations | Medium |
Related
FAQ
How often should I run this checklist?
Weekly for underperforming locations and monthly for stable ones.
Can agencies use this?
Yes. Assign checklist sections by client pod and track completion in your weekly review.
TL;DR
Audit GBP, reviews, content, and rankings every week. Fix high-priority gaps first, then measure lift in map pack coverage.
Topic cluster · Local SEO audit
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