Guide

How to Run a Local SEO Audit

A good local SEO audit turns scattered profile issues into a prioritized weekly action plan.

How do you run a local SEO audit?

Start with a baseline score for each location: profile completeness, review health, content freshness, and ranking coverage. Rank gaps by business impact, assign owners, fix the top three issues per location, and re-measure within seven days.

5-Step Audit Workflow

1. Baseline

Export GBP fields, review stats, and rank positions for priority keywords.

2. Score

Rate each location weak / partial / strong across audit dimensions.

3. Prioritize

Sort by weighted impact: trust, visibility, and conversion readiness.

Tools to use

TL;DR

Baseline, score, prioritize, fix, and re-measure every week. That loop beats one-time annual audits.

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