Small Business Saturday / Gloo Local
2026-11-28 to 2026-11-28
Small Business Saturday follows US Thanksgiving. Do not imply sponsorship or partnership with American Express.

SAMPLE BRIEFS, NOT CASE STUDIES

Independent retailer: A local gift edit with collection details
Explain who each gift suits, its availability and your store hours. Show the maker or team behind the selection.
Caption: Shop small, find something personal. Explore our local gift edit and visit this Saturday.

Cafe: A neighbourhood stop customers can find
Show a real signature item, opening hours and directions. Invite genuine feedback without rewarding positive reviews.
Caption: Make us your Saturday coffee stop. Find our menu, hours and directions.

Service business: A practical introduction to the team
Show what the business specialises in and a recent customer-approved example. Give a consultation or booking route.
Caption: Meet the people behind your neighbourhood business. Explore our work and book a visit.

SEVEN-DAY CHECKLIST
Day 1: Check the local baseline: scan the location and relevant buying keyword.
Day 2: Verify holiday hours, services, booking links and website details.
Day 3: Choose one offer with clear availability and a real next step.
Day 4: Create branded videos, carousels and image posts with Gloo AI Studio.
Day 5: Approve a week, month or longer programme and schedule Instagram and GBP publishing.
Day 6: Respond to genuine reviews and answer recurring customer questions.
Day 7: Compare Maps visibility, website visits and enquiries against the previous period.

Sources
American Express Shop Small: https://www.americanexpress.com/en-us/benefits/shop-small/
Reviewed 2026-10-04. Confirm actual prices, availability and permissions.