Dubai Shopping Festival / Gloo Local
2026-12-04 to 2027-01-17
The upcoming Dubai Shopping Festival is 4 December 2026-17 January 2027, not the previous edition's dates.

SAMPLE BRIEFS, NOT CASE STUDIES

Retailer: A weekly product edit with current availability
Refresh featured products and offer terms each week. Show branch directions and collection options before asking for a visit.
Caption: Your next Dubai shopping stop. Explore this week's selection and find the nearest store.

Restaurant: A dining stop linked to the shopping journey
Explain location, opening hours and actual menu options. Avoid claiming an official festival relationship without evidence.
Caption: Take a break between shopping stops. View our menu and find our restaurant.

Multi-location brand: A central campaign with branch-specific execution
Keep brand creative consistent but adapt branch stock, opening hours and location links. Expire each offer rather than leaving old pricing on display.
Caption: Find the right offer at the right branch. Check current products and store details.

SEVEN-DAY CHECKLIST
Day 1: Check the local baseline: scan the location and relevant buying keyword.
Day 2: Verify holiday hours, services, booking links and website details.
Day 3: Choose one offer with clear availability and a real next step.
Day 4: Create branded videos, carousels and image posts with Gloo AI Studio.
Day 5: Approve a week, month or longer programme and schedule Instagram and GBP publishing.
Day 6: Respond to genuine reviews and answer recurring customer questions.
Day 7: Compare Maps visibility, website visits and enquiries against the previous period.

Sources
Visit Dubai winter events: https://www.visitdubai.com/articles/events-to-look-forward-to-this-season
Dubai Department of Economy and Tourism 2026 retail calendar: https://www.dubaidet.gov.ae/en/newsroom/press-releases/dubai-unveils-2026-retail-calendar
Reviewed 2026-10-04. Confirm actual prices, availability and permissions.