:root {
  --editorial-paper: #f8f6ef;
  --editorial-ink: #10231d;
  --editorial-green: #0b6d55;
  --editorial-deep: #123b30;
  --editorial-coral: #e46f4c;
  --editorial-gold: #d9a441;
  --editorial-mist: #dfeae3;
  --editorial-rule: #c8d4cc;
}

html { scroll-behavior: smooth; }
body.editorial-page {
  background:
    linear-gradient(90deg, rgba(14, 74, 58, 0.035) 1px, transparent 1px) 0 0 / 72px 72px,
    radial-gradient(900px 520px at 88% -5%, rgba(217, 164, 65, 0.16), transparent 68%),
    var(--editorial-paper);
  color: var(--editorial-ink);
}

.reading-progress {
  position: fixed;
  inset: 0 auto auto 0;
  z-index: 50;
  width: 100%;
  height: 4px;
  pointer-events: none;
  background: transparent;
}
.reading-progress span {
  display: block;
  width: 100%;
  height: 100%;
  transform: scaleX(0);
  transform-origin: left center;
  background: var(--editorial-coral);
}

.editorial-hero {
  width: min(1240px, calc(100% - 40px));
  margin: 0 auto;
  padding: clamp(48px, 8vw, 104px) 0 clamp(52px, 7vw, 88px);
}
.editorial-hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.08fr) minmax(360px, 0.92fr);
  align-items: end;
  gap: clamp(36px, 6vw, 86px);
}
.editorial-kicker {
  display: flex;
  align-items: center;
  gap: 12px;
  margin: 0 0 24px;
  color: var(--editorial-green);
  font-size: 0.76rem;
  font-weight: 800;
  letter-spacing: 0.13em;
  text-transform: uppercase;
}
.editorial-kicker::before {
  content: "";
  width: 42px;
  height: 2px;
  background: currentColor;
}
.editorial-hero h1 {
  max-width: 820px;
  margin: 0;
  font-family: "Newsreader", Georgia, serif;
  font-size: clamp(3.15rem, 7vw, 7.1rem);
  font-weight: 560;
  line-height: 0.91;
  letter-spacing: -0.065em;
}
.editorial-hero h1 em {
  color: var(--editorial-coral);
  font-weight: inherit;
}
.editorial-dek {
  max-width: 720px;
  margin: 30px 0 24px;
  color: #385249;
  font-size: clamp(1.08rem, 1.8vw, 1.34rem);
  line-height: 1.62;
}
.article-byline {
  display: flex;
  flex-wrap: wrap;
  gap: 10px 24px;
  padding-top: 20px;
  border-top: 1px solid var(--editorial-rule);
  color: #587067;
  font-size: 0.86rem;
}
.article-byline strong { color: var(--editorial-ink); }

.hero-report {
  position: relative;
  margin: 0;
  transform: rotate(1.4deg);
}
.hero-report::before {
  content: "";
  position: absolute;
  inset: 18px -16px -18px 16px;
  border: 1px solid #a8b8ae;
  background: #e9e2d2;
  z-index: -1;
}
.hero-report img {
  display: block;
  width: 100%;
  height: auto;
  border: 1px solid #9fb2a8;
  background: #fff;
  box-shadow: 0 28px 70px rgba(25, 53, 43, 0.16);
}
.hero-report figcaption {
  position: absolute;
  right: -18px;
  bottom: -24px;
  max-width: 230px;
  padding: 13px 15px;
  border: 1px solid #1b493c;
  background: var(--editorial-deep);
  color: #edf7f1;
  font-size: 0.76rem;
  line-height: 1.45;
}

.article-frame {
  width: min(1240px, calc(100% - 40px));
  margin: 0 auto;
  display: grid;
  grid-template-columns: 190px minmax(0, 720px) 250px;
  align-items: start;
  gap: clamp(28px, 4vw, 58px);
}
.article-toc,
.article-product-rail {
  position: sticky;
  top: 28px;
}
.article-toc {
  padding-top: 6px;
  font-size: 0.8rem;
}
.article-toc p,
.article-product-rail .rail-label {
  margin: 0 0 14px;
  color: #677b73;
  font-size: 0.68rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}
.article-toc ol {
  display: grid;
  gap: 9px;
  margin: 0;
  padding: 0;
  list-style: none;
  counter-reset: toc;
}
.article-toc li { counter-increment: toc; }
.article-toc a {
  display: grid;
  grid-template-columns: 24px 1fr;
  gap: 7px;
  color: #64766f;
  text-decoration: none;
  line-height: 1.35;
}
.article-toc a::before {
  content: "0" counter(toc);
  color: #9a7a38;
  font-variant-numeric: tabular-nums;
}
.article-toc a.active,
.article-toc a:hover { color: var(--editorial-green); }

.article-body {
  min-width: 0;
  font-family: "Newsreader", Georgia, serif;
  font-size: 1.18rem;
  line-height: 1.76;
}
.article-body > p { margin: 0 0 1.45em; }
.article-body > p:first-of-type::first-letter {
  float: left;
  margin: 0.08em 0.12em 0 0;
  color: var(--editorial-green);
  font-family: "Newsreader", Georgia, serif;
  font-size: 4.7em;
  font-weight: 650;
  line-height: 0.72;
}
.article-section {
  scroll-margin-top: 28px;
  margin: clamp(72px, 10vw, 112px) 0 0;
}
.article-section h2 {
  margin: 0 0 26px;
  font-family: "Newsreader", Georgia, serif;
  font-size: clamp(2.25rem, 4.6vw, 3.9rem);
  font-weight: 570;
  line-height: 1;
  letter-spacing: -0.045em;
}
.article-section h3 {
  margin: 44px 0 12px;
  font-family: "Plus Jakarta Sans", sans-serif;
  font-size: 1.05rem;
  line-height: 1.35;
}
.article-section p { margin: 0 0 1.35em; }
.article-section a { color: var(--editorial-green); text-underline-offset: 3px; }
.section-number {
  display: block;
  margin-bottom: 15px;
  color: var(--editorial-coral);
  font-family: "Plus Jakarta Sans", sans-serif;
  font-size: 0.72rem;
  font-weight: 800;
  letter-spacing: 0.13em;
  text-transform: uppercase;
}

.answer-slab {
  margin: 0 0 64px;
  padding: clamp(25px, 4vw, 42px);
  border-top: 7px solid var(--editorial-green);
  background: #e2eee7;
  font-family: "Plus Jakarta Sans", sans-serif;
}
.answer-slab span {
  display: block;
  margin-bottom: 10px;
  color: var(--editorial-green);
  font-size: 0.7rem;
  font-weight: 800;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}
.answer-slab p {
  margin: 0;
  font-size: clamp(1.15rem, 2.2vw, 1.55rem);
  font-weight: 650;
  line-height: 1.45;
}

.article-figure {
  margin: 44px 0 58px;
}
.article-figure.breakout {
  width: min(960px, calc(100vw - 40px));
  margin-left: max(-120px, calc((720px - 100vw + 40px) / 2));
}
.article-figure img {
  display: block;
  width: 100%;
  height: auto;
  border: 1px solid #aebdb4;
  background: #fff;
}
.article-figure figcaption {
  display: grid;
  grid-template-columns: 92px 1fr;
  gap: 16px;
  margin-top: 12px;
  color: #5a6e66;
  font-family: "Plus Jakarta Sans", sans-serif;
  font-size: 0.74rem;
  line-height: 1.55;
}
.article-figure figcaption strong {
  color: var(--editorial-ink);
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.rank-infographic {
  position: relative;
  margin: 46px 0 58px;
  padding: clamp(24px, 5vw, 48px);
  overflow: hidden;
  border: 1px solid #b9c8bf;
  background:
    linear-gradient(rgba(21, 82, 65, 0.07) 1px, transparent 1px),
    linear-gradient(90deg, rgba(21, 82, 65, 0.07) 1px, transparent 1px),
    #ecf1e9;
  background-size: 38px 38px;
  font-family: "Plus Jakarta Sans", sans-serif;
}
.embedded-map-figure {
  margin: 46px 0 58px;
  font-family: "Plus Jakarta Sans", sans-serif;
}
.embedded-map-shell {
  position: relative;
  width: 100%;
  min-height: 560px;
  overflow: hidden;
  border: 1px solid #9fb4aa;
  background: #dfe8e2;
  box-shadow: 0 24px 60px rgba(18, 59, 48, 0.14);
}
.embedded-map-shell iframe {
  display: block;
  width: 100%;
  height: 560px;
  border: 0;
  background: #dfe8e2;
}
.embedded-map-figure figcaption {
  margin-top: 12px;
  color: #5a6e66;
  font-size: 0.74rem;
  line-height: 1.55;
}
.embedded-map-figure figcaption strong {
  color: var(--editorial-ink);
  letter-spacing: 0.06em;
  text-transform: uppercase;
}
.rank-infographic::after {
  content: "REAL CUSTOMER VIEW";
  position: absolute;
  right: -46px;
  top: 36px;
  padding: 7px 52px;
  transform: rotate(38deg);
  background: var(--editorial-gold);
  color: #2d260f;
  font-size: 0.58rem;
  font-weight: 800;
  letter-spacing: 0.12em;
}
.rank-map-head {
  display: flex;
  align-items: end;
  justify-content: space-between;
  gap: 24px;
  margin-bottom: 28px;
}
.rank-map-head h3 {
  margin: 0;
  max-width: 390px;
  font-family: "Newsreader", Georgia, serif;
  font-size: clamp(1.7rem, 3vw, 2.45rem);
  line-height: 1;
}
.rank-map-head p {
  margin: 0;
  color: #4c665d;
  font-size: 0.72rem;
}
.rank-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: clamp(10px, 2vw, 18px);
  max-width: 520px;
  margin: 0 auto;
}
.rank-pin {
  aspect-ratio: 1;
  display: grid;
  place-items: center;
  border: 3px solid #f8f6ef;
  border-radius: 50% 50% 50% 8px;
  transform: rotate(-45deg);
  box-shadow: 0 4px 12px rgba(25, 58, 47, 0.16);
  color: #fff;
  font-size: clamp(0.68rem, 2vw, 0.92rem);
  font-weight: 800;
}
.rank-pin span { transform: rotate(45deg); }
.rank-pin.top { background: #15845f; }
.rank-pin.visible { background: #d49a2f; color: #30260e; }
.rank-pin.weak { background: #d86649; }
.rank-pin.missing { background: #5f6f69; }
.rank-pin.target {
  background: var(--editorial-ink);
  box-shadow: 0 0 0 5px rgba(228, 111, 76, 0.25), 0 4px 12px rgba(25, 58, 47, 0.2);
}
.rank-legend {
  display: flex;
  flex-wrap: wrap;
  justify-content: center;
  gap: 10px 18px;
  margin-top: 30px;
  color: #4b625a;
  font-size: 0.7rem;
}
.rank-legend span { display: inline-flex; align-items: center; gap: 6px; }
.rank-legend i { width: 9px; height: 9px; border-radius: 50%; }

.editorial-pullquote {
  margin: 58px 0;
  padding: 8px 0 8px clamp(28px, 6vw, 70px);
  border-left: 2px solid var(--editorial-coral);
  color: var(--editorial-deep);
  font-family: "Newsreader", Georgia, serif;
  font-size: clamp(1.8rem, 4vw, 3.1rem);
  font-style: italic;
  line-height: 1.08;
  letter-spacing: -0.03em;
}

.decision-flow {
  margin: 48px 0;
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  border-top: 1px solid var(--editorial-ink);
  border-bottom: 1px solid var(--editorial-ink);
  font-family: "Plus Jakarta Sans", sans-serif;
}
.decision-flow div {
  position: relative;
  padding: 22px 12px 20px 0;
}
.decision-flow div:not(:last-child)::after {
  content: "→";
  position: absolute;
  right: 8px;
  top: 20px;
  color: var(--editorial-coral);
}
.decision-flow strong {
  display: block;
  margin-bottom: 5px;
  font-size: 0.78rem;
}
.decision-flow span {
  display: block;
  max-width: 105px;
  color: #65766f;
  font-size: 0.65rem;
  line-height: 1.4;
}

.editorial-table-wrap {
  margin: 42px 0 56px;
  overflow-x: auto;
  border-top: 2px solid var(--editorial-ink);
  border-bottom: 1px solid var(--editorial-ink);
  font-family: "Plus Jakarta Sans", sans-serif;
}
.editorial-table {
  width: 100%;
  min-width: 640px;
  border-collapse: collapse;
  font-size: 0.78rem;
  line-height: 1.5;
}
.editorial-table th,
.editorial-table td {
  padding: 16px 12px;
  border-bottom: 1px solid var(--editorial-rule);
  text-align: left;
  vertical-align: top;
}
.editorial-table th {
  color: #61736b;
  font-size: 0.65rem;
  letter-spacing: 0.09em;
  text-transform: uppercase;
}

.product-gallery {
  display: grid;
  grid-template-columns: 0.84fr 1.16fr;
  gap: 14px;
  margin: 48px 0 56px;
}
.product-gallery figure { margin: 0; }
.product-gallery img {
  width: 100%;
  height: 100%;
  min-height: 240px;
  object-fit: cover;
  object-position: top left;
  border: 1px solid #aebdb4;
  background: #fff;
}
.product-gallery figcaption {
  margin-top: 8px;
  color: #667a72;
  font-family: "Plus Jakarta Sans", sans-serif;
  font-size: 0.68rem;
}

.source-list {
  margin: 40px 0;
  padding: 0;
  border-top: 1px solid var(--editorial-rule);
  list-style: none;
  font-family: "Plus Jakarta Sans", sans-serif;
}
.source-list li {
  display: grid;
  grid-template-columns: 42px 1fr;
  gap: 14px;
  padding: 18px 0;
  border-bottom: 1px solid var(--editorial-rule);
  font-size: 0.78rem;
}
.source-list span { color: var(--editorial-coral); font-weight: 800; }
.source-list a { font-weight: 700; }

.author-note {
  margin: 72px 0 0;
  padding: 28px 0;
  display: grid;
  grid-template-columns: 72px 1fr;
  gap: 20px;
  border-top: 1px solid var(--editorial-ink);
  border-bottom: 1px solid var(--editorial-ink);
  font-family: "Plus Jakarta Sans", sans-serif;
}
.author-mark {
  width: 72px;
  height: 72px;
  display: grid;
  place-items: center;
  border-radius: 50%;
  background: var(--editorial-deep);
  color: #f2f7f3;
  font-family: "Newsreader", Georgia, serif;
  font-size: 1.45rem;
}
.author-note h3 { margin: 0 0 5px; }
.author-note p { margin: 0; color: #52675f; font-size: 0.78rem; line-height: 1.55; }

.article-product-rail {
  padding: 22px;
  border: 1px solid #9fb4aa;
  background: var(--editorial-deep);
  color: #edf7f1;
}
.article-product-rail .rail-label { color: #a9cbbd; }
.article-product-rail h2 {
  margin: 0 0 10px;
  font-family: "Newsreader", Georgia, serif;
  font-size: 1.7rem;
  line-height: 1.05;
}
.article-product-rail p {
  margin: 0 0 18px;
  color: #c8ddd4;
  font-size: 0.76rem;
  line-height: 1.55;
}
.article-product-rail .btn {
  width: 100%;
  justify-content: center;
  background: #f5d48f;
  color: #1c2f29;
  border-color: #f5d48f;
}
.rail-proof {
  display: grid;
  gap: 9px;
  margin-top: 18px;
  padding-top: 16px;
  border-top: 1px solid #315c4f;
  color: #b9d0c7;
  font-size: 0.67rem;
}
.rail-proof span::before { content: "✓ "; color: #f5d48f; }

.editorial-end-cta {
  width: min(1120px, calc(100% - 40px));
  margin: clamp(80px, 12vw, 150px) auto 70px;
  padding: clamp(38px, 7vw, 76px);
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto;
  align-items: end;
  gap: 34px;
  background: #dce9e1;
  border-top: 1px solid #91aa9f;
  border-bottom: 1px solid #91aa9f;
}
.editorial-end-cta h2 {
  max-width: 720px;
  margin: 0 0 12px;
  font-family: "Newsreader", Georgia, serif;
  font-size: clamp(2.35rem, 5vw, 4.5rem);
  font-weight: 560;
  line-height: 0.98;
  letter-spacing: -0.045em;
}
.editorial-end-cta p { max-width: 650px; margin: 0; color: #456057; }

@media (max-width: 1050px) {
  .article-frame { grid-template-columns: 150px minmax(0, 1fr); }
  .article-product-rail { display: none; }
  .article-figure.breakout { width: 100%; margin-left: 0; }
}

@media (max-width: 780px) {
  .editorial-hero { width: min(100% - 28px, 680px); padding-top: 34px; }
  .editorial-hero-grid { grid-template-columns: 1fr; gap: 46px; }
  .editorial-hero h1 { font-size: clamp(3rem, 15vw, 5.6rem); }
  .hero-report { width: calc(100% - 10px); }
  .hero-report figcaption { right: -8px; bottom: -34px; }
  .article-frame { width: min(100% - 28px, 680px); grid-template-columns: 1fr; }
  .article-toc {
    position: static;
    padding: 18px 0 24px;
    border-top: 1px solid var(--editorial-rule);
    border-bottom: 1px solid var(--editorial-rule);
  }
  .article-toc ol { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .article-body { font-size: 1.08rem; }
  .rank-map-head { display: block; }
  .rank-map-head p { margin-top: 10px; }
  .decision-flow { grid-template-columns: 1fr; border-bottom: 0; }
  .decision-flow div { border-bottom: 1px solid var(--editorial-rule); padding-right: 0; }
  .decision-flow div:not(:last-child)::after { content: "↓"; right: 0; }
  .product-gallery { grid-template-columns: 1fr; }
  .product-gallery img { min-height: 0; }
  .editorial-end-cta { grid-template-columns: 1fr; width: 100%; }
}

@media (max-width: 520px) {
  .editorial-hero { width: min(100% - 22px, 480px); }
  .editorial-kicker { font-size: 0.65rem; }
  .editorial-hero h1 { font-size: clamp(2.85rem, 15vw, 4.45rem); }
  .article-frame { width: min(100% - 24px, 480px); }
  .article-toc ol { grid-template-columns: 1fr; }
  .article-figure figcaption { grid-template-columns: 1fr; gap: 3px; }
  .rank-infographic { margin-left: -4px; margin-right: -4px; padding: 22px 14px 26px; }
  .embedded-map-shell { min-height: 500px; }
  .embedded-map-shell iframe { height: 500px; }
  .rank-grid { gap: 8px; }
  .rank-pin { border-width: 2px; }
  .editorial-end-cta { padding: 36px 22px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
}